Sunday, January 29, 2006

Mystery-Shoppers

Mystery-Shoppers
Overall Rating: B-
  • Number of jobs/clients: Below average
  • Type of jobs: Varied
  • Rate of pay: Average
  • Speed and method of payment: Paypal, 6-8 weeks
  • Bonuses offered?: None known
  • Software: SASSIE
Advantages:

Because Mystery-Shoppers is a smaller organization than many others, they often come across as friendlier and more accessible. I was pleased and impressed when I was assigned my first shop and received a friendly note from my scheduler, asking me to contact her if I needed anything. I've found contact to be professional but extremely friendly. When I asked questions about a shop's details, I received extremely prompt and thorough responses. Feedback is helpful and not too picky. In short, I've found them a pleasure to work with.

Disadvantages:
Naturally, being a smaller company, they simply won't have the jobs that the behemoths of the industry will. This isn't a company I shop for regularly; however, unlike some of the "big guys", it's not that I don't want to.

Thursday, January 26, 2006

The Bottom Line

How much is not enough? It’s important to have a good idea of the actual profit you’ll get from a particular shop. Some shoppers will have a certain threshold, under which they won’t accept shops. A mystery shop can have lots of hidden costs, so it’s important to read the details.

Shop pay vs. reimbursement. Make sure that you know the details of where money is allocated. To me, a $5 shop with a $20 reimbursement is very different than a $20 shop with a $5 reimbursement, unless it’s a business where I would have spent money anyway. Also, make sure that you check that the reimbursement maximum is likely to cover the actual purchase; for example, if there is a $3 minimum purchase required with a $3 maximum reimbursement, you’re likely to have to go over a little to complete the shop, and a $20 dinner reimbursement is unlikely to cover two in many restaurants.

Time. While it’s hard to gauge the length and detail of the report in advance, check to see if you can see the audit form (some companies will allow this). Also, read the shop instructions carefully for the details of the shop and the time involved in completing it in the store. I seldom take purchase and return shops because of the time element; they usually do not pay much more but require a second trip or a scramble to find a copy machine for the receipt. It may very well make a lot more sense to grab the $10 shop that requires a brief visit and form instead of the $25 one that requires an hour in-store and a lengthy, detailed debriefing.

Travel. Even in-town driving can take up a lot of time and gas, but in order to get a lot of shops, you’ll often have to expand your shopping area. Keep in mind that you could plan a “route” of several shops in the same area. Otherwise, twenty minutes of driving each way may just not be worth it for a standard shop.

Enjoyment. I’ll often take shops for less money if they’re an enjoyable experience or, more often, need a higher fee for unpleasant ones. If it’s a high-pressure sales pitch or a store I’m very disinterested in, I’ll usually pass unless it’s bonused or high-paying. This all depends on how much money you are interested in earning and how many shops are available to you.

Receipt and form submission. If I have to make special arrangements to print and mail a form, receipt, and invoice, this has both time costs and materials costs. If you have to pay to send a fax, this should also be a consideration.

Tools and equipment. If I'm utilizing expensive equipment like a digital camera, DVR, or other devices I've paid for, I expect a little additional money to help recoup my investment. Digital camera shops should either take less time, give more money, or both.

Long term gains. I’ll take an unworthy shop now and then to get an application accepted to a new MSP because the long term gain of new possible shops will often offset the small temporary gains. Similarly, for certain schedulers, I will take shops in order to help them out of difficult situations – both to build rapport and to thank schedulers who have given me good shops in the past or who communicate well.

Sometimes, even with your best efforts, a shop will end up to be a bad choice. You may find out that the "quick and easy" form that the scheduler advertised actually included extensive narratives and took you over an hour. Learn from your experiences and keep careful track of your earnings and findings, and count each shop as a lesson learned.

Sunday, January 22, 2006

Bare Associates International

Bare Associates International
Overall Rating: B+
  • Number of jobs/clients: High
  • Type of jobs: Varied, including financial, restaurant, and retail
  • Rate of pay: Average to below average
  • Speed and method of payment: Direct deposit, 3-6 weeks
  • Bonuses offered?: Yes
  • Software: SASSIE
Advantages:

BAI uses SASSIE's job board, making it easy to find and schedule shops (though not all are self-assign). They are reputable payers, utilize a direct deposit system, and have a lot of jobs available. It's very likely you'll be able to find work in your area. I also find that editors often give meaningful, specific, and constructive feedback, while not being overly picky. They are also new shopper friendly, and are always looking for more shoppers to complete their considerably large campaigns.

Disadvantages:

The pay, while not the bottom of the barrel, varies between average and below average , particularly when you consider the length and complexity of the shop and reports. Shop guidelines are strictly enforced, often with extremely specific scenarios, so make sure you're careful.

Friday, January 20, 2006

Gapbuster

Gapbuster
Overall Rating: C-
  • Number of jobs/clients: Above average number of jobs, few clients
  • Type of jobs: Fast food and retail
  • Rate of pay: Below average
  • Speed and method of payment: Check, 4 to 6 weeks
  • Bonuses offered?: Yes
Advantages:
Gapbuster does have a very high number of jobs available due to the size of its largest client. Even rural shoppers are likely to have shops available in their area at times. In addition, Gapbuster often offers bonuses for shops that are not completed in a short amount of time.

Gapbuster also has a pretty website, complete with a job board that bumps bonused jobs to the top.

Disadvantages:
I find that Gapbuster's basic shop fees are too low for the amount of work requested, though the reimbursement amounts are fair. In particular, the extensive training programs for each project should necessitate higher fees due to the time investment; however, Gapbuster won't even allow you to search for shops before taking their certification program, and most shops start under $10 before bonuses.

I find that the website has gone too far with its bells and whistles, making it less usable. It is really necessary to have to look at every shopper update for the last 3 months just to access the job board, and then again have a detailed list of every shop I'm qualified every time I try to search for shops? It would be much better if these notifications just came up the first time, or had a check box to not display them again.

Their emails, I find, are patronizing at best. Offering "a chance to strike gold" or "hidden treasure" - basically, hidden bonuses inside shops that you don't know about until afterward - are demeaning to the work that we do.

Thursday, January 19, 2006

Service Intelligence

Service Intelligence
Overall Rating: B+

  • Number of jobs/clients: High
  • Type of jobs: Varied, including retail, restaurant, and convenience
  • Rate of pay: Below average
  • Speed and method of payment: Paypal, 2-6 weeks
  • Bonuses offered?: Yes, often
Advantages:

Service Intelligence offers great bonuses, even if its standard pay is rather lackluster. Bonuses are frequently posted. Even better, their job board (on the old site) makes it easy to tell which cities have bonused shops at a glance. Their job board is well organized and easy to use.

Service Intelligence also offers a forum to its members to discuss its own shops as well as general tips. This is a great way to get immediate assistance. They also offer an online invoice for your own records that includes older shops, making it easy to see how much you are owed and for which shops.

The schedulers for Service Intelligence in general are friendly and communicative. You can expect a prompt response to any question or concern.

Most campaigns have extensive documentation about how to complete the shop; even audit forms have areas to click for additional information about most questions (for example, where to find numbers on a receipt, or other guidelines).

Disadvantages:

The normal rate of pay for many shops simply is not worth doing. Most shops start under $10 compensation and very small reimbursement amounts.

Long trainings and tests are required, as well as frequent refresher courses (mercifully, the tests for refresher courses are much shorter). The forms are often extensive and redundant, requiring both a drop down and a check box for the same question.

Receipts must be mailed to Canada. Fax or online upload is not available, which is unfortunate for a company who has such a comprehensive website.

Wednesday, January 18, 2006

Completing the Shop: Taking Notes

Taking overt notes is something that you cannot do on most shops. Barring wearing a shirt that says “Mystery Shopper” on it, there’s not much else that would be more obvious to employees that you were completing a shop! However, there are lots of ways that you can record information for later and have a more complete, detailed, and accurate shop report without setting off alarm bells using either technology or trickery.

Technology

Modern electronic devices are a shopper’s best friend. Some shops even require the use of items like digital cameras, digital voice recorders (DVRs), electronic scales, thermometers, or sophisticated video surveillance equipment. You can often use items that you might already own!

A cell phone is definite must-have for any shopper. In most situations, it’s not uncommon to see customers checking their phone for messages or talking on the phone while still shopping. Because of this, it’s easy to discreetly check the time with a phone without looking like you’re timing the service. In addition, you might use a notepad or memo feature (or even text message yourself) to type in notes discreetly as if you were text messaging someone. In situations where this might not be appropriate, I’ve also made use of the voice memo feature; I appear as if I’m just making a phone call in my car before driving away, but in actuality I’m taking note of details I want to make sure I don’t forget, like names and descriptions.

A PDA, Blackberry, or other e-mail or word processing capable device can be a lifesaver. With an investment in technology, you could easily take shop notes, checklists, addresses, maps, contact phone numbers, and other information with you as well as be able to download notes directly to a home PC.

Some shoppers use a DVR in order to record the entire interaction with associates. This is ideal if you ever have a shop that is challenged in any way, as you have clear evidence of what happened! However, recording conversations does have some legal concerns, so unless a shop explicitly grants permission to use a DVR, make sure that you check local laws.

Subterfuge

Perhaps you’re not a techie, or these tools just haven’t been comprehensive or versatile enough. There are other ways that you can record important information for later.

During some shops, note-taking can be disguised as something else. For example, on grocery or big box shops, you could appear to be checking or making changes to a shopping list. Try writing short notes in your checkbook. During a car or RV sales presentation, it would not be uncommon for a regular customer to take detailed notes.

If you get stuck, remember that you can always sneak away for a few minutes to a restroom, fitting room, locker room, or other private area to take notes to yourself. Key items to record would include names, descriptions, timings, or other client-specific information that you might not necessarily remember by the time that you get home. Just make sure that you keep notebooks or other give-aways out of plain sight!


In time, you’ll come up with your own systems for keeping track of all of the required information. Make sure that if you’re doing multiple shops (particularly similar shops) that you take the time, once you’re out of the area of the store, to make more detailed notes.

Sunday, January 15, 2006

Service Research Corporation

Service Research Corporation
Overall Rating: B
  • Number of jobs/clients: Average
  • Type of jobs: Varied, including fast food
  • Rate of pay: Average
  • Speed and method of payment: Check, 1 to 4 weeks
  • Bonuses offered?: None known
  • Schedules shops through: Kern Scheduling
Advantages:

Service Research Corporation pays very quickly compared to most MSPs. Shops from the first week of the month are bundled with the previous month, and can arrive as quickly as one week.

I have found that SRC communicates well with its shoppers; e-mails are often turned around the same day and are very polite and friendly. Shop submission is usually simple and hassle-free. I would definitely recommend SRC as a good company to shop for.

Disadvantages:
Service Research Corporation does not offer their own job board, and instead works through Kern Scheduling exclusively; their web site is very limited. They also do not give feedback to shoppers about completed reports.

Pay is variable; some shops pay quite well, but some fast food shops pay relatively poorly compared to other similar shops.

Service Research Corporation does not have shops available in every state (their website advertises as "over 25 states").

Thursday, January 12, 2006

Additional Reading and Links

One of the most important things that you can do as a mystery shopper is be informed. Here are some places to start broadening your horizons.

Try joining an online message board to network with other shoppers, get advice, and make friends. msfreedom is a great forum which is run by shoppers and has forums for schedulers to post mystery shopping boards, advice for newbies, tax information, a mystery shopper directory by state, and much more.

Are you a newer shopper, or maybe just looking for a refresher course on writing reports? Sonya's Mystery Shoppers has a great training website where you can check out sample reports for a variety of shops.

The Shop Logs is another mystery shopping blog that offers a lot about personal experiences while mystery shopping. Check it out!

Also, here are a couple of Yahoo! Groups that you can join in order to get job notifications from different companies via e-mail:

Wednesday, January 11, 2006

Service Evaluation Concepts

Service Evaluation Concepts
Overall Rating: B+
  • Number of jobs/clients: Average
  • Type of jobs: Varied, including retail and auto
  • Rate of pay: Average
  • Speed and method of payment: Check, 3 to 7 weeks
  • Bonuses offered?: None known
Advantages:

Service Evaluation Concepts has a great website; it's easy to tell, quickly and at a glance, if there are shops in your area just by clicking on your home state. Shop requirements are clearly defined and documentation is clearly obtainable. The schedulers and help desk are very reasonable, and though they aren't lightning fast, they do respond within a day or two.

Shops with desirable auto services still offer a reasonable shop fee; I haven't seen any reimbursement only shops. Reimbursements are also sent separately and ahead of time, so you don't have to wait so long to get your investment back! You'll definitely want to sign up with them.

Disadvantages:

One minor irritation is that documentation for shops completed is removed immediately when a shop is complete, making it important to get fax numbers and their fax submission form in advance.

Tuesday, January 10, 2006

MSP Alphabetical List

Would you rather jump right to the reviews of mystery shopping provider (MSP) companies? Here's an alphabetical listing of all of the reviews available so far.

Don't forget to check out the Reviewer's Guide for information about how these companies have been scored.
Looking for a site that's not listed here? Check out my list of outside resources, which includes links to several MSP lists with hundreds of entries. Feel free to suggest a future review by leaving a comment.

TNS Intersearch

TNS Intersearch
Overall Rating: A-
  • Number of jobs/clients: Above average
  • Type of jobs: Varied, often fast food
  • Rate of pay: Average
  • Speed and method of payment: Check, 4 to 6 weeks
  • Bonuses offered?: None known
  • Software: SASSIE
Advantages:

TNS Intersearch is new shopper friendly; there are a large number of self-assign, simple shops but that still pay at the industry standard. In addition, their schedulers respond in a reasonable timeframe to questions or concerns. TNS Intersearch does offer both self-assign and application shops, and has a variety of different shops available. You should definitely be signed up with this company.

Disadvantages:

Shops go quickly after e-mails are sent; in busier areas, this can be within minutes, so don't be discouraged if shops aren't sitting around waiting.

Sunday, January 08, 2006

Company Watch List

As this site is dedicated mostly to reviews, I feel that it's important that we keep a record of companies that have been known for being unreliable. It's important to note every mystery shopping company, no matter how well-run or shopper-friendly, will always have its critics. The point of maintaining this list is to create awareness of MSPs that have not only a few critics, but major and significant problems.

New shoppers may not be familiar with the infamous G3 (Global Growth Group) debacle. G3 was one of the industry's larger mystery shopping providers. However, it shut its doors in 2005, and all evidence points to the fact that it continued to hire out shoppers during the last few months, knowing that they would not be paid. Even as the company was closing down, G3 responded to shoppers assuring that they would all be paid, but it did not happen. Thousands of dollars are still owed to shoppers, as well as direct employees left without paychecks. After such an event, it's necessary to be reasonably critical of a company's claims if they appear not to follow up on those claims; lack of communication and payment are warning signs that the company may be in distress or simply may not care to meet its commitments.

The following is a list of companies that the mystery shopping community should be concerned about due to the apparent risk of working for them (based on their reputation). Completing shops for the following companies is not advised until their problems are resolved, at which point they will be removed from this list.

Hilli Dunlap: Hilli Dunlap also had major payment problems in late 2005 and ongoing. According to Hilli Dunlap, this was due to an embezzling problem with one of its employees, and they publicly put out a statement to their shoppers that, in order to pay for recent shops (in order to keep money flowing in), old shops would be placed in a "holding file" and paid out at some time in the future when the company's finances were in better order.

Sadly, many still report that their correspondence to Hilli Dunlap has gone unanswered as to when they will be paid -- including certified mail returned. Hilli Dunlap has not been communicative about how many are in their "holding file" or when they can expect to be paid, though some shoppers who have been persistent in contacting Hilli Dunlap have been paid for old shops. I, unfortunately, suspect that the holding file is a convenient way to convince some shoppers not to bother contacting them and to write off the shop money as lost.

Infotel: Infotel has a bad reputation among a large number of shoppers for payment problems (spanning over the last several years). Its own website claims payments should be sent the 25th of the following month, yet shoppers report waiting months past this time to get payment, and some months-old shops that remain unpaid. The company often blames its payment issues on PayPal and is not quick to respond to shoppers with problems. If you choose to work for Infotel, expect that payments may take four to five months and a lot of hassle.

Jancyn: Whether it is intentionally misleading business practices or just poor organization and communication skill by schedulers, Jancyn is known for not keeping its' word with shoppers in a wide variety of ways in recent months. A signficant number of payments have been significantly late or incorrect. Many shoppers report that the terms of a shop have changed after completing it (for example, a reimbursement allowance being decreased without notice); in other cases, offered bonuses were not fulfilled when the shop was completed. Some shoppers have reported very rude interactions with schedulers, or schedulers only releasing payments owed if they agree to take on additional shops. However, the feelings about Jancyn have been mixed; some shoppers report only positive experiences.

Satisfaction Services, Inc. In January 2006, SSI launched a new Rated Evaluator program that requires an upfront fee to shoppers (currently at an "introductory rate" of $5.99, planned to go up to $9.99) in order to receive feedback and to have preferential treatment for shops. Existing shoppers are required to sign up to keep their previous rating. SSI has never been known for being high paying, so I find that their assertion that "your signup fee can be recouped in value with your first assignment" to be laughable. Also note that "due to the nature of our business, meaning, clients we service may or may not have locations close to you, there may be another evaluator more qualified than you for a particular assignment, there are no guarantees you will receive assignments, and there can be no refunds of your signup fee." Substandard pay is bad enough, but a non-refundable fee just to receive feedback and evaluations? I think not.

The Solomon Group: I've always been a fan of the motto "don't pay to shop", so I have to give a warning about The Solomon Group, which has a required training that you must pay for even if you're MSPA certified. (The company defends this saying that you're not paying to shop, you're paying to be trained, but the training is required to work for them.) These shops range from $34.95 - $59.90 just for this one company! (Compare MSPA Silver at $15 and it is good at hundreds of companies.) Sure, in theory, it could apply to other restaurant shops, but at that pricetag, I simply can't justify it. In addition, you're required to do sample shops at restaurants at your own expense. I can understand that companies have their own expenses; to a point, I could understand a business reason to lower shop fees for extensive trainings, or even take the fees for trainings out of the first few shops (although I doubt I would work for such a company). However, you have to be trained to even be added to their database and know if there are shops in your area. There's simply no reason to do this when there are other restaurant shops out there and it is preying on people who are simply uninformed about mystery shopping.

Do you agree or disagree with what you have read? Please leave a comment with your experiences with the above companies, or a suggestion for a company that should be added to this list. This file was last updated on 1/23/2006.

Friday, January 06, 2006

Get More Shops

One of the big questions that a relatively new shopper will ask is, "How do I get more work?"

Mystery shopping sometimes has a slow start. You shouldn't expect to keep up with the amount of work that an experienced shopper gets after having carefully established a reputation of quality work and reliability, as well as relationships with schedulers and other shoppers. However, there are some steps that you can take to get a jump start on mystery shopping.

1.) Apply, Apply, Apply. You'll see this phrase often in the mystery shopping world because it's the biggest thing that you can do to get work -- apply with more mystery shopping companies. Applications are (at least at reputable sites) free, so all this takes is time. Make a goal for yourself depending on how much time you have to commit. For example, set aside a set hour per day to check your mystery shopping job boards, and if you're done ahead of time, apply for another company; alternately, you could plan to apply to one, or another set number, of companies per day.

To make your applications quick and effective on your quest for shops, here are a few tips:
  • Apply for the big companies first. Use this site, or other mystery shopping sites, to find the "big name" companies with lots of jobs.
  • Try applying for SASSIE companies all at once. The form is nearly the same and very easy to complete quickly.
  • Save answers to long questions such as a positive or negative mystery shopping experience, companies shopped for, why you want to be a mystery shopper, and other essay-style questions in a document to reuse.
  • If you are a slow typer, finding software (such as RoboForm) that automatically fills in forms for you may be helpful.
2.) Work creates work. Consider taking shops that aren't necessarily your favorite. Schedulers often reward shoppers that they have worked with in the past with the most exciting or rewarding shops, and often sites have feedback ratings for shoppers (though they may not be visible to you) that will qualify you for shops that aren't given to new shoppers or shoppers with poor work. Experience counts! In addition, you'll hone the skills needed to create quality work.

3.) Check, check, and check again. You're competing with other shoppers. Make it part of your routine to check five or ten job boards right as you get up in the morning, right before bed, and periodically throughout the day. Check all job boards at least once each day or two. Check your e-mail often. It's not uncommon for shops in a metropolitan area to be given away within hours, even minutes. Shops can be posted at any time of the day or night. Start a "core list" of bookmarks for companies that seem to have shops often in your area, and check those most frequently. I sort my mystery shopping bookmarks into a folder and have the highest priority on top, and work my way down when I have time. Also, consider using Firefox or another browser that will save your user logins and passwords for you.

4.) Network. Consider joining a mystery shopping forum or other online community. You'll often hear which companies get new clients, or when they post shops. Schedulers often post directly to major mystery shopping forums with available jobs, as well. If a shop comes up in your area, consider signing up with that company even if you can't do that particular shop -- that way, you'll be contacted, or able to see the job board in case they offer bonuses or other local shops. I often check back through older job postings just to see which companies seem to be doing business in my area. Try some of these sites:
5.) Treat every shop with care. Schedulers often work together and share shoppers' information. Treating mystery shopping companies well -- by being reliable and creating quality work -- will only benefit you in the long run. No scheduler wants to get stuck with a shop that's not done or not usable.

6.) Keep records. Set up a spreadsheet or some other way of documenting which sites that you've applied for and when. Many companies won't let you in right away, and other companies won't have a site that you can look at (they simply call or e-mail with shops). Still others may reject you for various reasons, such as not having work in your area. It doesn't pay to spend time re-applying for the same company, so maintain a list.

Good luck and be persistent. Set goals for yourself. Mystery shopping can be fun and rewarding, but the more that you invest time in creating relationships with shopping companies and building up your own skill, the more rewarding it will be for you.

Monday, January 02, 2006

Beyond Hello

Beyond Hello
Overall Rating: A

  • Number of jobs/clients: Above average
  • Type of jobs: Varied, including retail and food service
  • Rate of pay: Average
  • Speed and method of payment: Paypal, 3-7 weeks (by 20th of following month)
  • Bonuses offered?: None known
  • Software: SASSIE
Advantages:

Beyond Hello has a very usable website (using the SASSIE software system), including a searchable job board and detailed shop log that includes past feedback and payments. They are also quite reputable about paying on a timely basis. Shops are posted often, and Beyond Hello does send detailed e-mail notification as well.

Beyond Hello offers a large number of shops, including some very large clients. Beyond Hello also has a good track record of timely communication with shoppers and fair treatment. The shop guidelines are clear and you receive good instruction as to how to complete the shop. Their schedulers are known within the industry for their professionalism and good treatment of shoppers. I would definitely recommend Beyond Hello.

Disadvantages:

Beyond Hello requires a sample shop to be completed and rated before you can receive shops. BH also requires the use of Paypal with no other payment option. One major shop (eyewear) requires nonreturnable merchandise that is only partially reimbursed, but may be appropriate for you if you were already planning the purchase.